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When the Data Exists But Leadership Can’t Trust It
"Adeline quickly became a trusted extension of our team. Her HubSpot and RevOps expertise is outstanding, but what impressed me most was her ability to connect systems, processes, and business outcomes. Her recommendations established a strong foundation for long-term success and positioned us to execute more sophisticated, data-driven marketing initiatives. On top of that, she was collaborative, thoughtful, and genuinely enjoyable to work with." – Tracey Doyle, Chief Marketing Officer at Analytics8
Rebuilding Revenue Operations for a Growth-Stage B2B SaaS Company
When I joined this engagement, the company's pipeline had a trust problem. There was no shared definition of what counted as a qualified opportunity, which meant sales, marketing, and leadership were often working from three different pictures of the same pipeline. Reporting looked healthy on the surface, but it was inflated with unqualified opportunities that never had a real shot at closing.
I worked alongside the CRO, CFO, and VP of Growth Marketing to rebuild the revenue engine from discovery call to closed deal.
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